Opening a Yoga Studio Business Plan in India

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Yoga is the ancient way to find harmony in everyday life. The word comes from the Sanskrit word Yujthat means union. It is the way of uniting your body, your mind and your spirit. It’s the union of one’s consciousness with the universal consciousness. And today this has become a huge wellness trend. Starting from movie stars to sports person, they all do yoga. Starting a yoga business can prove to be really profitable, it has very low investments and has an outstanding ROI. We will come back to this later. Before that, we would like to say that if you want to start a yoga business all by yourself, you are on the right page. We are here to guide you through all the important steps needed for starting a yoga center business.

 

Starting Your Own Yoga Business

Yoga Business

First of all your name must be registered with a recognized boarding you must be certified. If you aren’t then you must. If you have no idea of yoga, then you have to learn it first.

 

  • Step 1- Learn yoga first

To teach yoga you must learn it first. Check out for good yoga institutions and get enrolled in one, or you can find a mentor for yourself. You must learn all the types of yoga to get an idea what suits you better.

 

  • Step 2- Complete a teacher training program

This is where you will be certified as a yoga instructor, and you can start your own yoga center business. But wait it’s not that easy. These teacher training courses teach you about the human anatomy and physiology. You need to give examinations on these subjects. You will also gain experience by observing your teachers. To get more teaching experience you can start working as a part-time trainer in a recognized yoga institution. You need to gather a lot of experience first to get a job in these places.

If you know yoga inside out but has no teaching experience, then you need to get yourself enlisted in one of the training institutions to earn a certificate. Once you have the certificate, you are one step closer to starting up this your own yoga institute business.

 

List of Yoga Styles You Can Provide in Your Center

Yoga Poses with Names

There are majorly five styles of yoga.

  • Hatha Yoga: It’s the beginners Hatha Yoga introduces the beginners to the most basic of asanas and relaxation procedures.
  • Bikram Yoga: It is a special kind of yoga which is practiced in a hot environment. The temperature is usually 35 to 40 degrees centigrade, and the humidity is around 40%.
  • Vinyasa Yoga: It consists of a sequence of different postures including different breathing techniques.
  • Kundalini Yoga: This type of yoga links with you with your inner soul. According to ancient yogis, there is a total of 7 chakras in the human body which runs along the spine. This yoga links all the chakras with 7 different poses.
  • Anusara Yoga: This is the purest of all yoga techniques. It focuses on your inner self, mind, and soul.

You need to learn yoga first to know which of these techniques you can become an expert in. If you are a connoisseur of yoga, then you already know what techniques you can teach.

Choosing The Best Location for Your Yoga Studio Business

Find a place which is far from traffic in the city but not too far. It must be well connected by roads and equidistant from all the parts of the city. The studio must create an ambiance such that uplifts the mood for performing yoga.

  • The studio must be sound proof.
  • There must be ample source of natural light in the room. You can use fogged glass to bring in a great effect of diffused natural light.
  • The studio must be neat and clean with no furniture.
  • The paint on the walls must be very sober. You can paint the walls white with a little tinge of gray. Consult an expert painter to choose the color. But don’t paint the walls with bright colors.
  • You can keep indoor plants in your studio. It brings peace and is a source of fresh air. Does a lot of favor for the ambiance too.
  • A room freshener is a must. The studio must be devoid of any awkward smell.
  • Make a separate desk space for all the financial work.

 

Hire an Accountant

If you are the instructor, keep the financial works out of your mind. Hire a fresher and appoint him/her for this job. The job would be to look after all the financial works, enrollment of candidates, and maintenance of the studio.

 

Minimum Investment

You need to invest very low for this start-up. With an average budget of 1,00,000 – 1,50,000 INR you can easily start the business.

 

Costing

We have made a checklist for all the things that you need, to set up a proper studio. The prices mentioned here are just estimates.

 

  • Security deposit for the shop- 50,000 INR

This is a one-time investment, and refundable. You can always negotiate with the landlord about the money being charged. You just need to sign a few legal documents, and you are good to go. If you want to start this business at your home or any pre-owned place, then this investment can be overlooked.

 

  • Monthly rent of the studio- 20,000 INR

As this will be a studio, you need a large room or maybe a whole floor. The rent will vary accordingly. You are always welcome to use your negotiating skills. Again if you want to start this business at home, it will save you from the monthly rent too.

 

  • Electricity bills- 2000 INR

The studio will contain lights and will definitely have air conditioning. The air-conditioners will consume more power.

 

  • Paints, furniture, yoga mats- 20,000 INR

This is again a one-time investment. There will be only one billing desk and few chairs.  Yoga mats will be there for the participants in a session. The candidates can also bring their own mats.

 

  • Purchasing and developing a site- 5000 INR

Web sites can be bought online. Hire a freelance web designer to design the web pages. Hiring a professional might cost you more. But before handing out the job, be accustomed to the previous works done by him.

 

  • Printing visiting cards and brochures- 2000 INR

It can be done from a decent printing shop. There are online merchants who can get your job done at a much lower price.

 

  • Tax payments

Talk with a legal consultant to get a full knowledge of what taxes you need to pay. Get all your permits and licenses to open the studio. And pay the right amount of taxes within due date.

 

Margin

Yoga Class - Women practicing yoga in a class

The major advantage of this business is that once you get a customer, he is bound to stick with your studio for long. Behave with your candidates well, and you will get more candidates. Words about a good instructor spread like a wildfire. Be polite, be humble and be professional. Don’t keep the prices of the sessions too high. The prices for yoga classes are set on hours. Like a course of 300 hours will cost some amount. The prices, of course, vary based on various factors like city, studio & trainer reputation, etc.

As you are opening a new business, we would suggest you to be generous about the fees. You never want your candidates to run away. Give them discounts if they want to do more than one courses. Set separate sessions for combined courses. For the first few months take in as many candidates as possible & after that rearranges the schedules. If the business runs well stop taking admissions throughout the year. Schedule 4-5 admission dates throughout the year. If someone wants themselves enrolled, then they must wait for the next admission dates. You need to be a good professional before being a good businessman.

 

ROI

ROI stands for Return on Investment.

It is the percentage of the net profit you make monthly or annually. It can be calculated by the formula.

Return on Investment = (Total income along with profits- investment)/Investment

*all figures in INR

With the aid of this, you can yourself check your monthly and yearly ROI.

This business has a huge ROI as you are investing very little. You are paying for taxes, electricity bills and rent of the apartment. So from the first month, the ROI can be high as much as 50%-60%. It will sky rocket once you become more reputed.

 

Yoga Studio Business Plan Checklist

Before starting the business, you need to be sure that you have all the core components. We have created a list to make sure you don’t leave anything behind.

  • First of all, you need to make sure you have all the registration certificate and the permits needed for the business.
  • Next, comes do you have the required amount of money for this startup? Financial planning is yet another important thing to go through properly.
  • You need to find a good place to teach, not in between the tantrums of the city but a place which is quiet enough and easily accessible from all parts of the city.
  • Make a list of your services, research about other institutions and learn what they teach. If possible find out what are their rates.
  • Make posters, visiting cards and ways to spread about your yoga centre.

 

Marketing

Yoga

Be a good professional, be wise and you are good to go. Schedule separate classes for men and women. Get in touch with adult people and schedule separate classes for them too. Most of the older people suffer because of chronic diseases, and yoga is the sole natural way to keep them at bay. Tell the older people about the benefits of performing yoga.

  • Hold special seminars to spread knowledge about yoga.
  • Make brochures on what courses you teach and include a brief detail about the need of yoga. Introduce yoga in a new light.
  • Teaching older people yoga might form your niche market too.
  • Upload videos on your websites provide some free sample videos, and if the customers are satisfied, they can subscribe to your site for online classes.

 

Conclusion

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India is the origin of yoga. So building a business like this is competitive. You need to work hard in your initial days make yourself famous and reputed and started building a brand. If the business grows well, partner with fellow instructors and provide more classes, or open more branches in the city. We wish you all the best for setting up this new business. Hope this guide will help you. If you further have any queries you can post your question in the comment box. For more ideas about setting new small business with minimum investments and maximum profits stay tuned, check out our startup business ideas.

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