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Holiday Shopping Active With Amazon, Apple, Nintendo In Focus: S&P 500 Futures | Stock News & Stock Market Analysis

Futures for the S&P 500 index were little changed late Thursday as holiday shopping ramped up even as Americans celebrated Thanksgiving. Amazon (AMZN) alone is expected to grab half of the the growth in online holiday shopping this year, according to a Bain report.

XAutoplay: On | Off Some 90 million U.S. households now have Amazon Prime, according to one estimate, giving ever-more Americans the free-shipping incentive and user familiarity to stick within the Amazon ecosystem. Wal-Mart (WMT) is among the only few brick-and-mortar retailers seen as having the online size, growth and innovation to pose a threat to Amazon’s dominance.

Hot electronics so far this holiday season include the Apple (AAPL) iPad and Apple AirPods, the Sony (SNE) Playstation VR and Nintendo (NTDOY) Switch console and Nintendo’s Super Mario Odyssey as well as Microsoft (MSFT) Xbox One X. That’s according to Adobe Analytics.

S&P 500 index futures were essentially flat vs. fair value. Nasdaq 100 futures sank 0.1%. Dow industrials futures fell a fraction.

Thanksgiving Day online sales as of 5 p.m. ET was $1.52 billion, up 16.8% vs. a year earlier, Adobe Analytics said. Some $30.39 billion was spend from Nov. 1-22, up 17.9%.

A record 46% of all retail site traffic this holiday season is from smartphones, up 15.2% vs. a year earlier, Adobe data showed. That’s now more than desktops, which fell 11% to 44%. Traffic from tablets sank  5.7% to 10%. Desktops still account for 57.2% of sales while smartphone-driven sales surged 22.1% to 30.3%.

Wal-Mart, Target (TGT), Kohl’s (KSS), J.C. Penney (JCP) and many other stores are open at various points on Thanksgiving, ahead of Black Friday.

Shares of Apple, Amazon, Wal-Mart and Nintendo are all extended from recent breakouts, with Amazon a Leaderboard stock. Target, Kohl’s and J.C. Penney are all well off 52-week highs.

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